Privacy Policy

It is a general rule that if your webpage collects personal information of your users then you need to draft a privacy policy and post it on your page.

 At Shoe Expres the privacy of the traffic coming to our website is extremely valuable. The privacy policy document highlights multiple types of personal information that is received and collected on our website. This includes:

Cookies and Web Beacons:

Cookies and web beacons help save information about user preference and access patterns of a repeated visitor. Cookies track user’s browsing activities and choices on our site.

While web beacons help in monitoring your navigation journey through a single website or process content contained on a site. These are used in combination with cookies to understand visitor’s interaction with the web pages and web content.

Third-Party Website:

When customers visit any other site through the link of our landing page, one should note that our privacy terms are unique and do not extend to those sites.

Log Files:

Log files in the webserver help in collecting data of how and when the visitors are using the website. The web server gathers the following information about the web user:

Internet Protocol Address: Each user trying to access an online platform has a unique identifying address assigned by the browser

Request Date/Time Stamp: Keeps a record of the date and time of the user’s action.

Referring Exit Pages: This metric helps in analyzing the last page a user visited before leaving the webpage.

Number of Clicks: This involves how many people clicked on call-to-action buttons on your site.

Type of Browser: There are different browser consoles from where the user logs in.

This all information helps in regulating the website by collecting user’s demographic information and tracking their analytics. 

Amazon Services LLC Associates Program:

Shoe Expres is a participant in the Amazon Services LLC Associate Program. When an affiliate site links to a merchant’s site (Amazon) this advertising program serves as a means to earn money.

  • DoubleClick DART Cookie:
  • Google being a third-party retailer deploys cookies to provide ads on Shoe Expres.
  • Google uses DART cookies to display relevant ads based on visitors browsing choice of content on our website and other sites on the Internet. 
  • Users can choose how to use DART cookies by checking out Google ad and content network policy at the following link: http://www.google.com/privacy_ads.html

For monetization of the content, we have an advertising partnership with the following programs:

  • Google AdSense
  • Commission Junction
  • Click bank
  • Amazon Associates

Moreover, these advertising partners may put up cookies and web beacons on our website.

 These third-party ad networks deploy the mechanics of technology on the advertisements and links that appear on Shoe Expres. These are directly forwarded to our browser. Consequently, we receive your IP address when this process happens.

In order to measure the degree of effectiveness of these advertisement, other tech-options like (cookies, JavaScript, web beacons) can be used by third-party networks. This tactic can also be used to personalize the advertising content that the user sees.

Shoe Expres hereby wants to address that it has no access or control over cookies that are utilized by third –party advertisers.

The user must talk to privacy policy makers of such third-party ads servers for in-depth information for the set of practices that are followed. It is to state that the privacy policy of Shoe Expres is not responsible for controlling other advertisers’ activities.

Just scroll through your browser’s option, if you want to disable these cookies.

 To find more detailed and specific information about cookie management with a particular browser, one can visit the browser’s respective webpage.